Communicating complex and highly-sensitive topics during the largest public health campaign in United States history.As Senior Copywriter and Communications Lead at Fors Marsh, I developed strategic communications for federal agencies, healthcare organizations, and global brands, including HHS, CDC, NIH, Red Cross, Pfizer, and Johnson & Johnson. My work focused on translating complex research and technical topics into clear, engaging content that informed audiences, supported public health initiatives, and strengthened organizational communications.
We Can Do This
We Can Do This is a national initiative to increase public confidence in and uptake of being up to date on COVID vaccines while reinforcing basic prevention measures. Through a nationwide network of trusted messengers and consistent, fact-based public health messaging, the Campaign helps the public make informed decisions about their health and COVID, including steps to protect themselves and their communities. The effort is driven by communication science and provides tailored information for at-risk groups.
Script Writing, Editing, Direction
The Climate Mesh
A campaign aimed at building a tightly woven network of cross-agency and cross-sector collaborations to address complex climate risks. Through a series of human-centered discussions, the Climate Mesh will bring together experts and thought leaders to identify innovative solutions at the intersection of government missions where climate risk is accumulating.
Design, Research, Content Curation, Communication Strategy
“Moveable Middle” Audience Segmentation
The "moveable middle" is a public health term for individuals who are unvaccinated but remain persuadable, expressing intent or ambiguity about getting a COVID-19 vaccine.
This demographic largely consists of young adults (aged 18–39), suburban residents, individuals with lower incomes, and the uninsured. These groups generally delayed getting vaccinated due to concerns about vaccine safety, the speed of development, and potential side effects.
Design, Research, Content Curation, Communication Strategy
Strategic Marketing and Communications Newsletter
A strategic internal newsletter designed to keep employees informed, aligned, and connected through timely business updates, leadership messaging, and key organizational initiatives.
Design, Content Curation, Communication Strategy
