Master Andres Cantor

When the World Cup kicked off in Qatar, large crowds were coming together for the first time in a long time due to the pandemic. This elevated the risk of transmission and the necessity for accurate messaging. We tapped legendary game caller Master Andres Cantor to deliver this message to the masses. This selection bridged markets and made soccer fans across the world aware of the risks associated with COVID and the importance of staying safe.

Creative direction, script writing.